new episodes tuesdays + thursdays
If you run a business online, then this is the show for you. Listen in as your host, Abagail Pumphrey delivers semi-ranty business strategies touching on everything from building a profitable offer to scaling sustainably to growing an ethical culture and everything in between.
top 10 business podcast | 4 Million+ downloads | 750+ episodes
Meet Your Host
Semi-ranty business strategies for successful small business owners.
Hey, it’s your host, Abagail Pumphrey. And I’m on a personal mission to help more small business owners become financially free.
I like to nerd out on all things business, marketing, and most definitely the numbers. I’m talking all the lessons learned as I turned a layoff into a 7-figure online business.
I like to share it all and no conversation is off the table. We talk actionable strategies, biz challenges, and all the things life throws your way - grief, anxiety, loss, and resilience are all topics you’ll find here.
Our Best Hits
Our Favorite Tools
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The Creative Template Shop is loaded with every template your business needs to succeed. Get started by downloading your next Client Proposal, our member-favorite Services and Pricing Guide, social media templates, or Dubsado forms—just to name a few! You can purchase templates one-off, or get the best deal on all the templates by becoming a shop member!
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![Dubsado Logo, Dubsado Certified Specialists]()
This is the #1 tool that we recommend to all our service provider clients. Dubsado is a business management solution designed to cut out the busywork. Build relationships, schedule appointments, and create workflows to streamline your projects from start to finish. Onboard clients, set up automations, send contracts, accept payments and more with this robust system.
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![Canva Logo, Canva Champion]()
If you’d rather not be spending hours on end learning design skills and new programs just to make some graphics for your biz - definitely check out Canva. Even as professionally trained designers, we made the switch years ago simply with how easy Canva is to use. Save your brand kit, unlock magic resize, get unlimited storage, download designs with transparent backgrounds and more with Pro!
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![Flodesk Logo]()
If you’re looking for an email service provider made with creatives in mind that is simple and intuitive, look no further than Flodesk. We got tired of email formatting being a coding how-to and let’s not talk about the monthly cost. Flodesk’s drag and drop features make formatting emails a breeze, plus it’s one set price no matter if your list is 1,000 subscribers or 100,000. Try it out today!
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No website? No problem. If simplicity is key for your business, we suggest utilizing Leadpages as your landing page, sales page, opt-in page and more. It’s drag-and-drop design makes it easy for beginners to design something on brand + quick so you can get your business out there ASAP.
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![Later Logo]()
A visual-first planning tool for social media. Use it for Facebook, Instagram, or TikTok. Plan, Schedule and Post with this all-in-one software. Stay up to date with hashtags and trends so you can analyze and optimize your strategy. Manage a linkin.bio within Later to direct your audience to the places that really matter —your website or checkout links.
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Communication is the secret sauce to successful high-touch client experiences. Simple Texting allows you to fire one-off messages, a series of messages in an automation, tag clients and more. Back up your regular email communication with text messages to create a wholistic experience.
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![Teachable logo]()
Host digital products, courses, coaching, memberships, and more on Teachable’s all-in-one platform. Their no-code platform is perfect for businesses who want to create real impact. We've used Teachable to sell millions of dollars in digital products & courses. It has allowed us to work with more than 30,607+ students, ensuring a quality experience and better results for our clients.
We may receive commissions when you click our links and make purchases. However, this does not impact our reviews or comparisons.
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Listener Love
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My Favorite Podcast!
Not only is their show super entertaining, it is packed FULL of amazing content and learnings that I have tried with success. PLUS their authentic and real interactions in instagram DMs really proved to me that they truly care and are here to help and support in this noisy world of people hustling to get your attention. I can’t recommend this show enough!
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Great Insights
Invaluable information on starting a business, building a brand, etc. They are relatable and easy to listen too. There’s no useless fluff or bragging, just full to the brim with good info. Listen to be inspired!
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Thank you for your realness!
As a perfectionist who always “shoulds” on myself, I want to THANK YOU for the practical business advice and for keeping it real! After listening to an episode, I feel ready to tackle the next step... instead of feeling completely overwhelmed. Thank you both for your honesty. It helps me set better goals, reflect more truthfully, and actually get stuff done!
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Real guidance and conversations
Abagail and Emylee keep it real. I love their focus on helping creative entrepreneurs to build a soul-fulfilling and profitable business. We don’t get that kind of guidance in university or from our parents (at least, I didn’t!) and it’s invaluable. The conversations these two hosting about empowering women and shifting the conversation in the entrepreneur community are so important.
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Entertaining, insightful, and actionable! 🔥
Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow—this is a must-listen podcast for you! Abagail and Emylee do an incredible job leading conversations that cover a huge breath of topics related to the ins and outs of building a thriving business - and life you can be proud of - with leaders who’ve actually experienced success themselves.
How I Diversified from 1:1 Clients to Digital Products & Courses
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses.
My “I’m Done” Moment
In this episode, I want to remind you that business can be fun, exciting, empowering, and encouraging! Following your intuition to make your business feel good is going to inspire you in so many ways. It’s going to give you the kind of contagious energy to pursue things in a way that will not only improve your mood but also attract people who want what you’re offering.
What Business Should You Start? And How I’d Do It Now
Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to start again. Which of your million-and-one ideas should you pursue? Where do you focus your time and energy? How niche do you go? Should you sell your offer as a service, a digital product, a course, or a membership? We answer all of these questions and more in today’s episode!
Behind The Scenes: Our Product & Offer Development Loop with Program Manager, Caitlin O’Bryant
Joining us in this episode is Boss Project’s Program Manager and Creative Director, Caitlin O’Bryant. She is an integral part of the team and contributes to a broad mix of things, but she’s here today to discuss our development cycle, how we go from idea to launch to product, and offer improvement!
Success Story: How Our Client Improved Their Close Rate by 40%
Today we are unearthing an episode that we recorded at the end of 2022 because it’s important that you hear this. The strategy this client used is still extremely relevant and effective in the current sales climate where leads are a little bit wonky. This is the perfect time to seek improvement opportunities within your sales cycle and work on increasing your close rate.
We walk you through how our client was able to increase her close rate by a whopping 40%, and how you can be just as successful in your own sales process. In this season, focus and refine how things are looking in your business. Evaluate what’s working, what’s not, and use that critical information to make strategic, educated plans as you move forward with your business. Start gathering this data and figure out where you want to place your focus and where your biggest opportunities are right now. Today we’re using particular examples from a previously aired episode to help you learn how to improve your close rate.
The New Incubator is Here!
Our new Incubator is finally here! It’s always exciting taking on a new cohort, and in this episode, we break down what you can expect from our newly refined Incubator program and how to determine whether it’s right for you. Tuning in, you’ll learn about the type of issues we address (like how to price correctly) and how we help business owners step into their role as CEO by gaining a deeper understanding of the different aspects of their business, and how they impact one another.
What Moved the Needle the Most in Our Service-Based Business
We have a list of goodies to share with you today of things we have learned over the last 18 months. We aren’t digging into the archives from years ago. These are definitely things we have learned and implemented more recently, and they are things we know you can benefit from. If you’ve been listening to the podcast for a while, these are tips that you should pay attention to for yourself, and try to figure out how they can work for you!
Here’s Our New Program
We are so excited to walk you through some of what we’ve been working on behind the scenes. Today we are going to let you guys filter through our brains about how we got to this point, what is new, and how you can be a part of it. One of the incredible things about running an online business is that we have been able to be part of a lot of the shifts that have happened for the entire industry. We have had to act and react based on many changes and our business has gone through loads of pivots.
Send us a DM
We want to keep the conversation going. We want to hear your hot takes, your biggest take aways or the genius ideas that pop in your head as you’re listening to the show.
Our DMs are always open over on Instagram so head on over and introduce yourself so we can get to know you!
You’re, like, really good at what you do.
learn more about the incubator
You’ve created a pretty dang epic business up until this point. You’re consistently booked out (and probs ignoring leads) because you are the expert at what you do. But you’re overwhelmed and getting closer and closer to that b-word* every day. How about we work together to increase your capacity without sacrificing everything else in the process?
*Burnout. Yeah, we said it.
Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. es, what I did was incredibly simple and yielded exceptional results, but it wasn’t where I started and it’s not what made this work. It took several months of strategic planning, brainstorming, and taking action before things took off the way that they did. That’s why I’m using today’s episode to tell the full story of how I got here, and how you can take the next step in building your list of dream clients.